by Jesse Davis

Behance Artist Highlight: The Digital to Traditional Art of Vector Illustrator, Orlando Arocena

Every artist finds inspiration in different ways. Inspiration for our Behance artist of the week, Orlando Arocena, stems from his upbringing in the Castle Hill neighborhood in New York City.

His Inspiration

Orlando is a Mexican-Cuban American, and as a kid in the “cultural melting pot” neighborhood, Orlando loved seeing what other cultures found important. While eating dinner at friends’ houses, he would take note of what physical objects were precious to each family. Orlando found the textiles from his mother, a seamstress, and the cabinet sketches from his father, a handyman carpenter, to find the structure of his creativity.

As a Pratt Institute graduate in design, Orlando used his interest in art history and culture to inspire his work. Now, Orlando is a creative consultant working on some of the largest brands in the world. While he enjoys the creativity of consulting by day, his vector art mastery by night is what attracted us to his Behance work.

His Process

Orlando’s personal work is vibrant, compelling and mixes the Venetian painting style of overlapping washes with linear gradients in Illustrator. Orlando’s creative process starts with researching art history, pop culture, graffiti, anime, commercial and fine art, and constructivist work. Using a Wacom Intuos 4, Orlando’s entire process is created within Illustrator.

With Orlando’s traditional artistic background, he takes his final vector art and uses a modified yet inspired traditional technique of transferring his vectors onto wood by hand.  Resulting in a beautiful combination of digital media and traditional art. His hand transfer art was featured in a one-artist show, Traversing the Vector at The Lodge Gallery.

His Work

Orlando’s work gained him recognition with some of the most popular brands in the world. Jose Cuervo reached out to Orlando for a specialty tequila bottle design with Mexican design inspirations. This bottle would change color as it gets colder. Orlando used his unique style and traditional Hispanic imagery to design a truly unique piece.

If you’re inspired by Orlando’s work as much as we are, click here for his Behance profile.

Join our Behance gallery to find more inspiring work and for a chance to be featured as our artist of the week.

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