Investing in Professional Photography for Real Estate Success

Real Estate broker, Redfin recently conducted a study that showed that homes listed with professional photos had greater selling-success than those that included amateur-looking photos.

The study revealed some interesting statistics:

  • Homes with listing photos taken with DSLR cameras sell for more money than those with amateur photos. For homes priced between $400,000 and $499,999, professionally photographed homes sold for an average of $11,200 more than homes with amateur photos. Professionally photographed homes priced between $200,000 and $1 million sell for $3,400 to $11,200 more relative to their list prices.

  • Homes with DSLR photos sell faster. For homes priced in the $400,000 range, professionally photographed homes sold 21 days faster than those with point-and-shoot photos, while those priced higher than $1 million sold four days faster.

  • Homes with sharper photos sell for more money. Homes with the sharpest 10% of listing photos sold at or above their list price 44% of the time compared to 13% for homes with listing photos of average sharpness.

  • Professionally photographed homes are more likely to sell within six months. The largest disparity was seen among homes priced from $400,000 and $499,999, with those with DSLR photography selling 64% of the time, compared to 46% for homes with amateur photos.

[Source: Hiring a Professional Photographer for Listing Photos Pays Off According to Latest Redfin Study]

It makes sense that listings including professional photos would sell faster and for more money. After all, a quality presentation of a product can make all the difference in the world. And we all know what it means to make a good first impression. A photo of a home online or in a broker’s office is the first impression that a buyer gets. That image can make or break a prospect’s decision to go visit the home.

Photographers and REALTORs are using cutting edge technology to make homes stand out among the listings: Enter the drones! In the video below, Matthew Leone of Halstead Property discusses the use of drone photography in the homes that they list. Drones are being used more and more to both photograph and take high definition video via fly-throughs.

Drones aren’t for every home. At present drones are mainly used to document multi-million dollar estates. But the cost of the equipment is coming down and I know a number of photographers who are adding them to their tool kit for a variety of projects.

If you can’t yet adopt a drone to your workflow, check out How to Photograph Real Estate, a tutorial offered by our friends at Fstoppers. Mike Kelley, Architectural Photographer, teaches you everything that you need to photograph real estate, architecture and interiors.

Photographers, what are your tips for photographing homes? Have you used a drone in your work? Tell us in comments.