Andrea Crespi: meet the Italian art director changing the game of creative design

Hello,
My name is Andrea.

If I had been a nurse I would have probably said that I was a surgeon. I do not lie, I like to think big.

I am an Italian Art Director & creative designer in the field of communication and if it is true that this does not necessarily make me an artist, it is also true that my works are considered by many to be an art form.

I studied industrial design in Milan and then I specialized in art direction. now I work in a creative communication agency in Lugano and I have many projects in Milan.

In the past artists used mainly brushes and chisels to produce their art, now the media have changed, we have PCs, smartphones, digital cameras and for many, including me, these have become the basic tools for experimenting and expressing their art.

My works communicate at a highly visual and simple level, which easily reaches the generation of Internet and social networks (for example, Instagram) and lends itself very well to the mechanisms of β€œvirality” that today anyone wants to communicate online research.

I often resume the works of great artists of the past reinterpreting them in an ironic, current and provocative key. Sometimes irreverent.

Today everything has changed and is constantly changing, and if we men are deeply modified, why not modify the known works, perhaps offering them to a new public?
I think I have found the way to reach people, which is easy and difficult at the same time, but it is, without a doubt, contemporary.
My creative research and my artistic challenge are therefore able to involve as many people as possible, dividing them into two parts with a mixed idea.
Something must be very polarizing in today’s media landscape to resonate. This does not mean that it should be offensive, but it must evoke thought from at least two sides of the spectrum: believers and non-believers, rich and poor, republicans and democrats. This is a paradigm that the world and the media are used to. As long as you can build a story that fits that paradigm, it will be able to spread.
My art lives of contrasts.
I myself am in fact attentive and inattentive, intelligent and superficial, social and asocial, passionate and flat, courageous and cowardly, provocative and conformist, respectful and desecrating.
I think it’s very important not to lose one’s personality as naturally, I can not please everyone, but the search for social consensus is very dangerous and detrimental to creativity.

I am not afraid of criticism and I like the relationship with the public: if a job is able to provoke a reaction it means that it is equally capable of arousing emotions and regardless of its value, I think this is the real success of an artwork.
I feed on images and return images, I think that all life at the bottom is a series of images.
My mission is to bring people closer to creativity to see things differently than we are used to. I believe that if we change the way we see the world, we can definitely change our lives.
Andrea Crespi.
 
Please take a look at one of his latest projects: MINIMALternative POSTERS.
Made with Wacom πŸ˜‰

Follow him : Instagram

Related posts:

Wacom Webinar Series: Tips and Tricks in creating environment concept art with Jose Vega

Wacom Webinar Series: Tips and Tricks in creating environment concept art with Jose Vega

How to set up a killer art portfolio for school or work

How to set up a killer art portfolio for school or work

Connect with Wacom on Social

Why choosing when you can try it all πŸ˜‰

With no need for batteries, use a pen that feels and looks just right in your hand.

Find the right pen option for you and see where it takes you! ✍️ Link in bio!

#WacomAdventureProgram #WacomOne #CreativeJourney
609 5
osu! player and content creator KoiFishu shows you the new Wacom One M pen tablet in action! πŸ’―β­•βœοΈβ£
⁣
#gaming #osu #osugame #rhythmgame #wacom
4984 31
✨ This is your sign to get your first Wacom One and unlock all the possibilities ✨

Your journey begins here, see where it takes you! ✏️ Link in bio!

#WacomAdventureProgram #WacomOne #CreativeJourney
532 7
Adorable Bocchi the Rock! #fanart by @tonicaballeroart that charmingly captures the fun nature of the Kessoku band members. 🎀🎸πŸ₯β£
⁣
 ✨ Who's your favorite character?⁣
⁣
#MadewithWacom #FanartFriday #BocchitheRock #anime #art #digitalart
1209 2
Artist @samrodriguezart uses beautiful colors, abstract ideas, all paired with his realistic portrait work to create dreamy works of art. πŸŽ¨πŸŒΉπŸ”΄β£
⁣
We would like to welcome Sam to the Wacom community as he recently made the switch to a Wacom Cintiq Pro! ✍️πŸ₯³πŸŽ‰β£
⁣
#MadewithWacom #illustration #abstract #art #digitalart
332 3
That feeling when you open a new and fresh Wacom One 🀩🀩🀩

Unbox yours and show us! Link in bio!

#WacomAdventureProgram #WacomOne #CreativeJourney
771 13
Clean #WacomWorkspace of illustrator @laurasuarez. 🌱 The light wood accents, plants, and airy space would inspire anyone! πŸ’‘βœοΈβ£
⁣
#Wacom #Cintiq #deskgoals #wfh #desksetup
456 6
Wondering how to change your Wacom pen’s nib? Here’s a step-by-step tutorial πŸ–ŠοΈβœ¨

PS: Stay curious, keep learning, and let’s see where your Wacom takes you! πŸ‘‰πŸ» Link in bio

#WacomAdventureProgram #WacomOne #CreativeJourney
979 35
Here's a magical start to your Monday! πŸͺ„πŸ‰πŸ¦œβ£
⁣
Concept artist @agustinvk.art shares his series of combining unlikely pairs of creatures to create fantastical beasts! ✨✍️ ⁣
⁣
What animals or creatures would you pair together? πŸ‘€β£
⁣
#MadewithWacom #WacomCintiq #fantasy #art #digitalart #dragons
9326 47
If you ask an artist for its references, better prepare your notes πŸ’«

We want to hear you out! Leave your inspiration artists in the comments πŸ‘‡

#CreativeInspiration #Artistslife
591 18
Better pen βœ… higher polling rate βœ… cleaner design βœ…
The new Wacom One M tablet is your go-to for osu! Take it from the expert OSU player himself, Koifishu. πŸ˜‰ 
#wacom #osu #osugame #osugameplay #osugamer
2377 25