Video Thumbnail: How to design a logo | Wacom One

How to design a logo in Adobe Illustrator, with Joli Noelle David

By Wacom |
June 18, 2024

The updated Wacom One line of pen displays and tablets launched in 2023, along with a slew of customization options and accessories. We love Joli Noelle David’s infectious personality and openness to sharing her experience as a design student at UC Davis on her YouTube channel. So we sent her one of the new Wacom Ones — the medium pen tablet version — to get her thoughts and impressions.

In the last post and video, she explored how to design a retro poster using the pen tablet. In the below video, she walks through her process for practicing designing logos using the Wacom One and Adobe Illustrator software. Watch the video below, or read on for an outline.


How to design a logo in Adobe Illustrator using the Wacom One drawing tablet

In this video, I show viewers how to design a logo in Adobe Illustrator using the Wacom One pen tablet. I also try out Briefup, a website that gives realistic and fun design briefs to help designers practice their skills and try new styles!

1. Get a brief to practice with

Go to Briefup and get a brief to practice with. I got one called “Luke’s Iced Coffees.” This brief suggests that a company called Luke’s Iced Coffees wants a new logo. The style they’re looking for: edgy, with pastel colors, and directed at a millennial target audience.

2. Design your logo!

  1. Open blank canvas in Adobe Illustrator
  2. Use the Pencil Tool to sketch out bubble typography letters
  3. Use the Smoothing Tool to adjust shapes
  4. Make shapes Live Paint group
  5. Experiment with different color combinations
  6. Use the Brush Tool to write cursive letters and a wavy shape around letters
  7. Use the Direct Selection Tool to adjust lettering
  8. Use the Smooth Tool to adjust shapes
  9. Make the shapes into Live Paint group

3. Practice again and continue improving

The more you practice, the better you’ll get! Go back to Briefup and try again with another brief!


Joli Noelle David

About the creator

Joli Noelle David is multidisciplinary designer who enjoys all things creative — graphic design, digital illustration, and content creation to name a few. She recently graduated from the University of California, Davis with a degree in Design, and strives to use her experience to teach others how to develop their own creative skills. She believes in a people-centered design approach and in the power of creating with purpose. Noelle is a big foodie, a lover of dogs, an entrepreneur, a small business owner, and a YouTuber.

Check her out on InstagramLinkedIn, and YouTube.

Related posts:

How to create stunning 8-bit pixel art masterpieces, with Killer Rabbit Media

How to create stunning 8-bit pixel art masterpieces, with Killer Rabbit Media

Vera Brosgol on her creative career journey, the difference between traditional and digital art, and the benefits of starting small

Vera Brosgol on her creative career journey, the difference between traditional and digital art, and the benefits of starting small

Venom Meets The Spider-Verse: Zach Mulligan’s Innovative Animation Experiment 

Venom Meets The Spider-Verse: Zach Mulligan’s Innovative Animation Experiment 

Animating Dreams: Alex Ferreira Simões’ Journey from São Paulo to the Heart of Gaming

Animating Dreams: Alex Ferreira Simões’ Journey from São Paulo to the Heart of Gaming

Connect with Wacom on social media

Kicking off Black History Month with @imjoshualeonard 🙏 Check out his full character design tutorial on YouTube. (Head to our stories 👆) Joshua is an incredible character designer, 2D animator, and concept artist on a mission to create diverse, inclusive, and impactful characters that challenge stereotypes. This month, let's come together to celebrate and uplift Black artists worldwide, shining a light on their talent, creativity, and contributions. 🥊❤️‍🔥 #blackhistorymonth #blackartist #blackartmatters #madewithwacom
113 25
Sometimes a little change of scenery is all you need to get creative. ⁣ Gather your things (don't forget that tablet 😉) and step outside 🎒⁣ What do you carry in your bag when when you're whipping up magic on the move? ⁣ #CreativesOnTheGo #WacomMovink #CreativeProfessionals ⁣
123 1
Picture the café you ducked into after an art show,⁣ or the library where you dove into research.⁣ Maybe it's the bed you sank into to take a breather.⁣ Then, in a moment of inspiration, you grab your Wacom #Movink and make it happen, the idea flowing before it slips away. 🍂🌬️🪁📕✍️⁣ ⁣ #CreativesOnTheGo #WacomMovink #CreativeProfessionals
145 1
Ready to crush it in 3D art, make killer illustrations, or edit photos that pop off the screen? 🤔💡⁣ ⁣ Grab a #WacomIntuos, it's a total game-changer for newbies diving into digital art or for pros craving that extra precision and smoothness you just don't get with a regular mouse or trackpad 🖱️🫣⁣ ⁣ Intuos comes with a feather-light, ultra-accurate pen that never needs charging, and you get some cool software for free to match how you roll.⁣ ⁣ Now on sale! 🏷️⁣ #WacomTablet #WacomSale #EdTech #DigitalArt #Wacom⁣
143 1
Get lost in the details like @danidiamondphotography 📷☕🔍 Experience color like never before with the Wacom Cintiq Pro 27! With 99% Adobe RGB, 98% DCI-P3, and over 1 billion colors, your photos will pop with incredible accuracy. 🎨 Plus, with HDR Gamma support, stunning 4K resolution, and a smooth 120Hz refresh rate, your photo editing sessions will feel more immersive than ever. 😍 And with its ergonomic design, it’s the most comfortable way to edit for long hours without any strain. #wacomworkspace #CintiqPro27 #wacomcintiqpro #photoediting #retouching #photography
723 5
Today we celebrate the 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐚𝐧𝐝𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐃𝐚𝐲 🤩! Ever wished you could learn calligraphy? We asked @afinkandink to teach us some basics to get you started. ✏️✒️🖊️✍️🖋️ Doesn't she make it look so easy? #nationalhandwritingday #Handwriting #DigitalInk #DigitalPen #WacomPen #calligraphy #creativelettering #lettering #moderncalligraphy #madewithwacom
149 6
Calling all newbies! 📣📣📣 Try these three exercises to help you master your digital pen ✍️ #Wacom #WacomTips #wacomtablet #drawingtips #drawingtablet #digitalart #wacompen #wacomintuos #wacomintuospro
582 13
Today, we lift our heads high and draw one another in even tighter. 🤲🥹⁣ ⁣ We extend our deepest sympathies to all those enduring the aftermath of the distressing fires in Los Angeles. The sorrow wrought by this tragedy is close to our hearts, and in this time of trial, we embrace our community with unwavering support.⁣ ⁣ Art by the wonderful @yingshiart ⁣ ⁣
846 6
Change is scary sometimes. It also requires time. 🫠 For @adam_theillustrator, it took some time to switch the mouse over a stylus, but he never looked back. 💪 Do you remember what it was like for you? How many tries did it take you to master drawing with a tablet? What advice do you have for new users? #wacomtablet #wacomintuospro #digitalartist #digitalart #wacom #wacompen
2118 63
Time flies when you're absorbed in the details, hyper focusing on every stroke and thinking about every line. 👀🤓🧐🔍🐲 Love seeing @andrezgalviz_art taking advantage of his beautiful Cintiq Pro 24 canvas to sculpt for hours. #madewithwacom #Wacomworkspace #wacomcintiq #CintiqPro #3dmodeling #3dsculpting #3dart
1085 10
Don't mind us, we're out here mesmerized watching @andreaalice.nz make petals 🌺🌸💜🖌️ What beautiful things are you making today? Tag us #MadeWithWacom Now go feast your eyes and check out Andrea's stunning botanical prints. #creativeprofessionals #digitalart #artistsoninstagram
392 8