The creators behind the let’s talk art logo

June 7, 2018

Our Let’s Talk Art series has been going on for just over a year now, and with the growing interest & support from so many talented artists we decided to create a short video series. Hosted by PosterSpy founder Jack Woodhams, the Let’s Talk Art video series started by looking at four unique and equally brilliant artists.
No video is complete without engaging content. In order to create the “look” of the series, we reached out to motion designer Ploy Jeana Boal to create our Let’s Talk Art logo and animations seen in the videos. We love what she came up with, a combination of fun, creative and organic animations to set the vibe for the video to come.
Finally, the series has a new logo and we’re delighted to showcase it.

Intro and Animation – Ploy Jeana Boal

How did you develop the logo?

Research is the absolute key to any of my designs. I find it so hard to even start to develop basic concepts without research.
I wish I was one of those amazing artists that has concepts oozing out of every orifice, but lo, I am a mere collector.
The client specified a modern look that feels “alive”. I collected a tonne of research of routes I’d like to explore and started to work on forming a bespoke font and design style that fit the brief and that I was happy with.

As a motion designer, how do you typically work on a project, describe the process?

It’s all about staying up to date with current trends, constantly pushing yourself to create something new, different and challenging with every project.
I always start with research, It’s my favourite part of the design process because you have every option available to you. From there, I narrow my research down into a few different routes/looks and develop a couple of my favourite. I then work on a storyboard.
It can be a very simple one just as long as the basics are mapped out. After that, I begin designing the support elements such as logos, textures, shapes, paths, etc, and then jump into the programmes needed to make the animation. It’s a lot of experimenting and test rendering to see how the animation and style is developing before you finally have something you’re happy with. Finally, I send it off to the client and hope they don’t hate it!

What software did you use to create the animation?

I used Photoshop, Illustrator, After Effects and cookies for this animation. Cookies fuel my creativity…… at least, that’s what I tell myself.

Work in progess using After Effects

Work in progess using After Effects

Where can other people see your work?

I’m currently working on my website so for now, I just have my showreel which you can watch it here.

Sound Design and music – Aurélien Rubod

Motion graphics are not complete without great music. Music is often overlooked but it can really help pull together a project, especially when being used for transitions. We wanted the music to be evocative and to give a sense of the creative content that would be displayed in the video. Something up beat yet professional.
For the music, we approached Aurelien Rubod, who is the brother of Alexia, the artist featured in our first interview. Aurelien is based in Los Angeles and works as a composer day to day, we also asked him a few questions about the music he created for Ploy’s animations.

How did you begin developing the music for the intro?

This job came at an interesting timing because Alexia had just gone back to Berlin after spending 3 months with me in LA. We had lots of fun together, so I had plenty of happy moments to draw inspiration from. In particular, there were a few nights where we would go out with friends and find ourselves silly dancing to LCD Soundsystem. I tried to bring this aesthetic into this intro music, as a little tribute of sorts.
The music fits the movement in the animation, as a composer, what do you consider when creating music to fit visuals?
Ah yes, well that’s one of the best things about being a composer! I would go as far as saying that it is a process that creates meaning. It’s like the images are transparent to the sound. They follow it.
To me, the most successful projects are the ones where music considerations arrive early in the production process. It is a vital dimension of the storytelling, and I always feel very privileged when I get to work on projects where this is acknowledged.

What is your typical workflow and software to use when creating music?

Ableton Live is at the core of my setup. In terms of workflow, I try to keep the first intentions as playful as possible. It is a very exciting process to get into initially. Then, once I have an idea that I like I start refining the song over and over, and that’s usually when the crippling self-doubt kicks in.
I think it’s something that creatives in all fields experience. The initial excitement of finding something new, losing yourself in the details of it, and hopefully finding your vision again. I never take it for granted, but it is a nice feeling when things work out this way.

Where can people find out more about you or listen to your music?

All my projects, including my personal work, can be found on my website.
Speaking to Let’s Talk Art producer and host Jack Woodhams, he had this to say about the development of the project:
“I reached out to these guys after I’d seen and listened to their showreels, I knew just from a snippet of their work that both would be perfect for this project. Ploy, our motion designer was given 3 key words, fun, creative and organic. From that she was able to craft our intro which I think is just right for the series. The energy, the modern style, perfect.
I then gave Aurélien, the music composer the exact key words, and what he produced merged seamlessly with Ploy’s animation. I love the playful sounds, the spontaneous beats they really help the intro fit seamlessly into the content. It was great working with these two brilliant creators and having them put their stamp on the Let’s Talk Art series, which after all, celebrates creators.”

Aurélien Rubod in his studio

Aurélien Rubod in his studio

We hope you enjoyed the read.

Project Details

Let’s Talk Art animations:
Creative Direction: Jack Woodhams
Animation work and Logo design: Ploy Jeana Boal
Sound design: Aurélien Rubod

Related posts:

Using the Wacom Cintiq Pro 27 in a dailies colorist workflow

Using the Wacom Cintiq Pro 27 in a dailies colorist workflow

Shop the Wacom eStore*

When you shop on the Wacom eStore you get access to discounts, financing, extended warranties, and our industry-leading customer support team.

Connect with Wacom on Social

Who's your favorite Pokémon? 💦🍃🔥⚡⁣
Some nostalgic friends for #FridayFanart with amazing art by @philipsue_art. If beautiful landscapes, process videos, and art tips are your thing, Philip's page is the place to visit!⁣
#MadewithWacom #digitalart #animation #art #artprocess #fanart #pokemon #pikachu
5679 24
Digital kitchen time! 
Here's the last of @patrick_4d's digital burger tip series. We hope you tried making your own burger or at least went out and got one for sustenance 🍔🍔🍔
Thank you Patrick for making us the most delicious digital burger we could have wished for. 
576 16
This is a reminder for you to embrace your geek side! 🚀

For those who spend hours designing a new skin for their character, creating 3D models of their favourite video game or programming special effects for movies.
Your art makes us proud!

How are you going to celebrate? 👇

#GeekPrideDay #Geek #ArtistsLife
842 5
Tag your other half. ✨💕⁣
We had to share the love with @yuyo.psd's heartwarming illustration. 🫶⁣
If you like the flow and colors of Yuyo's design, make sure you check out their page for more colorful artwork! 💜⁣
#MadewithWacom #digitalart #illustration #art #graphicdesign
691 8
From concept to reality, @pixebo’s home office is brought to life to create a cozy place to sit down with their Wacom Cintiq and get to work! ✨✍️

#WacomWorkspace #digitalart #homeoffice #deskgoals #wfh
1716 13
Discover the technology behind #CintiqPro24 🚀⁣
The #WacomProPen2 provides state-of-the-art creative pen technology, meaning every stroke, every move of your hand is followed with unerring accuracy. 💫⁣
Want to discover how it feels to draw with it? Check the link in bio!⁣
#Cintiqpro24 #CreativeProfessionals #CintiqPro
707 14
Colorful creative portrait by artist @valerie.loves.colors to start off your week. 🌈☀️🍃⁣
Valerie finds that people and colors give her the most inspiration. She points out that everyone is unique and vibrant in their own way, much like the color spectrum! 🎨⁣
#MadewithWacom #abstractart #digitalart #art #portrait #illustration
473 6
The importance of taking breaks ❤️

We’ve seen absolutely identified with the words of @ms.shortyj 💫 Taking care of yourself will help you grow as an artist.

Stopping is not quitting, is just taking a pause of the path to get another perspective 😉

What other things help you when you feel this way? Share it in the comments!

#Artistslife #MentalHealthAwarenessMonth
1280 18
If you could design your dream workspace, how would it look like? 🚀⁣
Tell us in the comments what are your must-haves! 👇⁣
#WacomWorkspace #ArtistWorkspace
633 14
Don't mind us, we're out here dreaming of @patrick_4d's Wacom burger this weekend. Check out these juicy tips he shares to help you create the best looking digital burger ever! #wacomwantsaburger 
Are you participating in our burger challenge? Visit the link in our bio for more details and a chance to win some cool Wacom prizes.
735 11
Serene moment in time. 😌🌊 Slice of life shot and retouched by photographer @ashrafularefin. ⁣
#MadewithWacom #photography #streetphotography #OldDhaka
535 5