IFD Master Workshop – Entrepreneurship for Designers, with designer Matthew A. Rhoades – An entrepreneur is commonly defined as: “A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so”. But what does entrepreneurship really mean for individuals and businesses? Being an entrepreneur sounds amazing, but in reality, it’s a huge challenge.
This class is aimed at designers who want to form their own design agency, develop and sell their own products, or launch a start-up. Our 2-hour workshop covers how to build a business and marketing plan and how to build a team. You’ll learn about using internal and external resources, networking, operations, and the idea of how to work “on the cheap” to get the most out of everything you do.
Matthew A. Rhoades is one of the most accomplished and respected design minds in the Pacific Northwest. As a veteran of several global design studios and former Nike Global Creative Director, Matthew’s award-winning career encompasses more than two decades, 40+ patents, 6 world records, and multiple global design awards. Achievement highlights include an IDEA Gold Metal, a Newsweek “Product of the Year,” and designing the Trek Y-Bike, named “Third most influential mountain bike of all time.” In addition to his work as an industrial designer, he holds an MBA in Entrepreneurial Management and New Product Development and has spent over 18 years as an adjunct professor, faculty member and speaker. He is currently a De Tao Master and Professor of Strategy Design Innovation at the De Tao Group Masters Academy in Shanghai. His experience transcends traditional industrial design products, encompassing digital (UI/UX), brand strategy, cutting-edge innovation, new business strategy, and overall design excellence.
This event will take place at the Wacom Experience Center