Kineticards: Personal connections with more personality than ever
Kineticards are augmented reality greeting cards that bridge the gap between physical, personal communication and fun, interactive technology. Each card has a unique, hidden story to tell that is revealed through a free AR app, making special occasions even more memorable by bringing magic back to card giving.
Founder and Executive Creative Director, Chrissy Eckman, was a senior motion media and graphic design student at the Savannah College of Art and Design when she launched Kineticards. After graduating in June 2017, She returned to SCAD six months later and participated in an alumni incubator program called SCAD+, where she was able to begin the journey towards growing Kineticards into a full-fledged company.
“Our goal at Kineticards is to strengthen human connections in today's digital world,” says Eckman. “What began as a simple class project evolved into an entire company. Countless hours of brainstorming, googling, trial-and-error-ing, sketching, designing and animating, flooding Pinterest with inspiration, learning new programs, asking questions, building prototypes, weeding out the good puns from the bad, consulting professionals, late-night Skype sessions and Slack chats have been spent on this business adventure.”
“I absolutely would not be able to survive without my Wacom Cintiq. I do almost all of my sketching digitally these days in Photoshop, and then all of my cards are colored in Photoshop and animated in After Effects or Cinema4D on my Cintiq. I also do some frame-by-frame animation in Photoshop like the crazy dude in this card:
Another thing I do a lot of is freeform typography + lettering that I draw in Photoshop and usually vectorize in Illustrator. There are a lot of those little type doodles in our wholesale catalog. "
“I'm left-handed, but always grew up using a right-handed mouse, so I've never been good at digital artwork until I finally got my hands on a Cintiq pen that felt comfortable because it was just like normal drawing. Now I can create entirely digital pieces that mimic my traditional work.”