Business of Creativity

Switching seamlessly between the real world and the virtual one


When you’re in the business of creating magic, having the right tools is essential. Not long ago VR/AR artists had to cobble together a multitude of different off-the-shelf components to make solutions that worked for them. With recent the explosion of the XR (VR, AR, MR) industry, content is now being created not just to produce a virtual experience, but is actually developed and crafted IN virtual reality itself.  Creating a workflow that allows seamless navigation between screen-based work and immersive content is vital.

For the Sydney-based market-leading studio StartVR , incorporating the newest Wacom Cintiq Pro into their workflow was a game-changer. The Cintiq replaced 5 or 6 different devices, from tablet to VR headset and allows for an immersive experience that reduced or eliminated many distractions.

StartVR case study from Wacom ANZ on Vimeo.


Learn more about StartVR

Start VR is an independent, award-winning immersive studio, redefining how stories are told in extended reality by using a myriad of frontier production techniques, intuitive UX design, artful storytelling, natural interactions and a pinch of magic.

Based in Sydney, Australia, the studio has developed premium enterprise training, marketing and entertainment solutions for clients including Qantas, Facebook, Samsung, Westpac and ANSTO coupled with a suite of internationally acclaimed, genre defining, original experiences including Awake: Episode One, VR Noir, Atlas Obscura VR and Wentworth VR.


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