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A response to community questions concerning Wacom using AI-generated art in US marketing assets

By Wacom |
January 9, 2024

Dear Wacom Community,

You have pointed out to us that we may have incorporated AI generated images into our New Year’s marketing assets. We hear your concerns and questions. We know you are upset that it has taken us so long to address the situation. We needed the time to investigate and get the facts right.

We want to assure you that using AI generated images in these assets was not our intent.

Here is what happened: Wacom purchased these images through a third-party vendor where it was indicated that they were not AI generated. We vetted the images through a few popular online tools that also indicated that they were not AI generated. However, given the community’s feedback, we are now not sure how the images were created. For this reason, we immediately discontinued their use.

We are very grateful to be part of the creative community and we appreciate your feedback and collective knowledge in this field, and for holding us accountable. As a partner for artists around the world, Wacom supports human creativity and strives to serve the community with integrity.

We are reviewing and updating our processes so that we can avoid this from happening again. Thank you for hearing us out.

Sincerely, The Wacom Team

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