Learn graphic design

Learn graphic design by yourself: real client brand identity project

March 24, 2021

Pacific Northwest graphic designer, Lauren Gonzalez, asserts that the best way to learn graphic design is to see another designer working on an actual project.

In this video Lauren takes you behind the scenes of a real-life brand identity project she is working on for a client and shows you her step-by-step thought processes to help you understand how a design project can go from start to finish.

Having built a successful design clientele herself, Lauren is  passionate about helping other designers build their own successful businesses. She post regular tips and tricks for graphic designers on her Instagram and Facebook pages and has started a YouTube channel where she posts every Tuesday.

A long time Wacom Intuos Pro fan, Lauren was thrilled to recently discover that Wacom Americas’ headquarters was practically in her backyard in Portland, OR.

Links mentioned in Lauren’s video:

Check out Lauren’s guide to help you double your design clients

Adobe Color Wheel to help you choose your design palettes

Lauren Gonzalez

About Lauren Gonzalez

Lauren has been a graphic designer for over 11 years and an artist since she was very young, drawing and creating everywhere she could. After majoring in animation/illustration she switched to graphic design and has been an avid Wacom user since day one of her design career. She remembers learning Photoshop at Art Center on a mouse and how when she was introduced to a Wacom, she couldn’t believe anyone was even allowed to use anything but this tablet to create on the computer.

After working in-house as a designer and then creative director for 6 years, Lauren set out on her own, building a design business from scratch. The first purchase she made before starting her new venture was a Wacom tablet, followed by her iMac computer. She had tried some other tablets here and there, but their drivers were not stable and the fluidity and reliability were much lower than a Wacom, so it was natural that her first investment was this vital tool.

After hitting many bumps and struggles of finding work in that first six months of her design business, she was able to overcome the rough patch and grow her design business to what it is now, a consistent client and income machine. After realizing how many other freelance designers were struggling out there, she created an educational business for designers called 4 The Creatives with the primary mission to stop creatives from being undervalued and provide a roadmap for them to build their own dream businesses that could give them a living doing what they truly love.

She continues to put out weekly design-related tips and tricks on YouTube and Instagram as well as runs her signature course program called the Consistent Clients Blueprint, where her students go onto setting up successful design businesses of their own.

Instagram

YouTube

Facebook

Website

 

Related posts:

How to design your own custom Holiday wrapping paper

How to design your own custom Holiday wrapping paper

How Wacom empowers Design West’s collaborative architectural design process

How Wacom empowers Design West’s collaborative architectural design process

Seven hand-eye coordination exercises for artists switching to a creative pen tablet

Seven hand-eye coordination exercises for artists switching to a creative pen tablet

Costume Concept Artist Oksana Nedavniaya on her career journey, inspirations, and her upcoming sessions at Lightbox 2023

Costume Concept Artist Oksana Nedavniaya on her career journey, inspirations, and her upcoming sessions at Lightbox 2023

Connect with Wacom on social media

Ever dreamed of starting your carreer as an artist but don’t know where to start? @janwischermann  professional photo retoucher, shares a pearl of wisdom for all you emerging artists out there. ✨

Take that first step with the Wacom One and see where it takes you. Discover more in the link in bio!

#CreativeInspiration #Photoretouching #Artistsinsights
185 4
🎉 A heartfelt THANK YOU to everyone who made Connected Ink event 2023 an unforgettable celebration of creativity! 🚀✨

Let’s keep the creative sparks alive and enjoy this awesome after-event movie! 🔥✨

See you next year!

#ConnectedInk #CreativeChaos
359 14
Many artists start with traditional tools before they switch to digital, and transitioning can feel daunting and even scary - making them delay it. ⁣
But is it ever too late to start? ⁣
Our friend @apolloscelticswan has some words of wisdom for those starting "late" in digital art. ⁣
When did you make the transition to digital? Was it scary? What helped you?⁣
Let us know in the comments 👇⁣
#DigitalArt #DigitalArtist #WacomTablet #MadeWithWacom #ArtistLife
2647 26
A little piece of the creative process of @amanda.ninji_illustration 💫

We love to see the work behind the final piece ❤️ 

Share yours with the hashtag #MadewithWacom so we can feature you next!

#Cintiq16 #conceptartist #digitalpainting
626 5
You spend hours picking unique and special gifts for your loved ones, but then settle with generic holiday wrapping paper? 🤯⁣
Why not print your own? Our friends at @thequeerstoreuk have created a fun little tutorial to help you make your very own holiday wrapping paper! ⁣
Find the full tutorial and walk-through on the #WacomBlog through the link in the bio! ⁣

#WacomTutorial #DesignTutorial #GiftWrapping #DesignTips #MadeWithWacom ⁣
238 4
Exclusively tailored for your Wacom Cintiq Pro 17, the Cintiq Pro 17 Stand boasts a design that perfectly complements your graphic display. 🤩

Elevate your creative experience with the Cintiq Pro 17 Stand, offering additional flexibility and versatility for your workspace. 🚀 

What’s more, it features VESA 75 mount compatibility, ensuring you have even more options for setting up your work environment.

#CintiqPro17 #CreativeProfessionals #CreativeWorkspace
1594 41
#WacomSale alert! ⁣
Get the tablet of your dreams. ✨🌟🪄⁣
Digital drawing, painting or photo editing? Whatever you dream of creating, Wacom Intuos has everything you need to make it happen. It’s easy to setup and use, and comes bundled with free creative applications so you can start bringing your ideas to life right away. ⁣
Visit our estores through the links in our bio! ⁣
#WacomIntuos #Intuos #WacomTablet #WacomNews
177 4
Ready for some shopping? 🛒 🛍

We are really enjoying the quiet and moody environment at the end of the shift 💫

 #MadewithWacom by the amazing @milicamastelica 

#Cintiq16 #conceptartist #digitalpainting
797 8
Dreaming of a Wacom?⁣
Shop early Black Friday deals on Wacom refurbished products. 😍❗🎁⁣
Head over to the Wacom USA estore through the link in our bio to find out more!⁣
#WacomSale #BlackFriday #WacomOne #OnebyWacom #WacomIntuos #WacomIntuosPro #WacomCintiq #WacomCintiqPro #WacomNews
346 3
Hey there, creative night owls! 🦉

Deadlines are part of the process too, even though is not the funniest part 😅

Who else is feeling related? 💫

#Artistlife #Creativity #Creativeinspiration #Artistsinsight
237 4
This error message is only visible to WordPress admins
Error: Invalid Feed ID.